Consumer Behavior
7th Edition
Published on 1. August 1997
Book
Hardback
650 pages
978-0-256-21895-4 (ISBN)
Description
The aim of this text is to give students the knowledge and skills necessary to perform detailed consumer analysis, in order to understand markets and develop strategies. It covers ethics, global topics, demographics, sub-cultures, technology and includes exercises and case studies.
More details
Edition
7th Revised edition
Language
English
Place of publication
New York
United States
Publishing group
McGraw-Hill Education - Europe
Target group
College/higher education
Edition type
Revised edition
Illustrations
Illustrationssome col.)
Dimensions
Height: 230 mm
Weight
1620 gr
ISBN-13
978-0-256-21895-4 (9780256218954)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Book
06/2000
8th Edition
McGraw Hill Higher Education
€117.79
Article is exhausted; no reprint
Content
External influences; internal influences; consumer decision process; organizations as consumers.