Consumer Behavior: Implications for Marketing Strategy
Published on 1. November 1994
Book
Paperback/Softback
704 pages
978-0-07-114334-9 (ISBN)
More details
Language
English
Place of publication
London
United Kingdom
Publishing group
McGraw-Hill Education - Europe
Target group
College/higher education
Illustrations
illustrations, charts, graphs
Weight
1410 gr
ISBN-13
978-0-07-114334-9 (9780071143349)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification