Consumer Behavior: WITH DDB Needham Data Disk
Building Marketing Strategy
10th Edition
Published on 14. January 2008
Book
Mixed media product
814 pages
978-0-07-110915-4 (ISBN)
More details
Edition
10th Revised edition
Language
English
Place of publication
London
United States
Publishing group
McGraw-Hill Education - Europe
Edition type
Revised edition
Illustrations
col. Illustrations,
Dimensions
Height: 254 mm
Width: 203 mm
Thickness: 30 mm
Weight
1669 gr
ISBN-13
978-0-07-110915-4 (9780071109154)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Previous edition
Delbert Hawkins | Roger Best | Kenneth Coney
Consumer Behavior: Building Marketing Strategy, 9/e, (with DDB Needham Data Disk)
Book
04/2003
9th Edition
McGraw-Hill Professional
€142.95
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