Consumer Behavior: Building Marketing Strategy
11th Edition
Published on 1. February 2009
Book
Paperback/Softback
978-0-07-017100-8 (ISBN)
More details
Edition
11th Revised edition
Language
English
Place of publication
London
United States
Publishing group
McGraw-Hill Education - Europe
Target group
Professional and scholarly
Edition type
Revised edition
ISBN-13
978-0-07-017100-8 (9780070171008)
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Schweitzer Classification