Go Do!
For People Who Have Always Wanted to Start a Business
Published on 30. March 2012
Book
Paperback/Softback
216 pages
978-0-85708-274-9 (ISBN)
Description
A refreshingly simple, easy-to-read guide to getting started in business
If you've ever dreamed of starting your own business, this book will give you the information, inspiration, and reassurance you need to get started. It encourages budding entrepreneurs to take the leap into the dark, while shining a bright light on the first six months of a successful start-up. It breaks down what appears to be an Everest-size challenge into a series of small hills for you to conquer. Written by successful entrepreneur Jeremy Harbour, Go Do! argues that the skills and tactics of successful entrepreneurship can't be learnt except by doing. So this book offers the guidance and the confidence you need to just go do it.
If you've ever dreamed of starting your own business, this book will give you the information, inspiration, and reassurance you need to get started. It encourages budding entrepreneurs to take the leap into the dark, while shining a bright light on the first six months of a successful start-up. It breaks down what appears to be an Everest-size challenge into a series of small hills for you to conquer. Written by successful entrepreneur Jeremy Harbour, Go Do! argues that the skills and tactics of successful entrepreneurship can't be learnt except by doing. So this book offers the guidance and the confidence you need to just go do it.
Reviews / Votes
'An easy-to-read guide in starting a business from an entrepreneur who s done it all. (Entrepreneur Country, May 2012) Whether you are enraptured or terrified by Mr Harbour s personal high-risk and instinctive approach to starting up a business, I can almost guarantee that everyone considering making the move to entrepreneurialism will find a great deal of interest to them in Go Do! (Financial Adviser, 26th July 2012)More details
Other editions
Person
Jeremy Harbour has spent 20 years starting-up, buying and selling SME companies in the UK. He was the runner up Coutts Entrepreneur of the Year 3 times, has written for Men's Health and appeared on the Money Channel. He has mentored for the Prince's Trust and been featured in the Telegraph, Sunday Times and Financial Times. He founded the Harbour Club in 2009 to provide training in acquiring and selling businesses.
Content
Acknowledgements vii
Introduction 1
1. Go Me! 9
2. Risk 29
3. Go You! 41
4. The Worst Five Excuses 57
5. The Invention Myth 83
6. Taking Responsibility 97
7. The Four Stages of Enterprise 107
8. Planning 119
9. Marketing 137
10. A Compelling Offer 157
11. Go Do! 171
About the Author 199
What People Have Been Saying About The Harbour Club Light 201
Index 203
Introduction 1
1. Go Me! 9
2. Risk 29
3. Go You! 41
4. The Worst Five Excuses 57
5. The Invention Myth 83
6. Taking Responsibility 97
7. The Four Stages of Enterprise 107
8. Planning 119
9. Marketing 137
10. A Compelling Offer 157
11. Go Do! 171
About the Author 199
What People Have Been Saying About The Harbour Club Light 201
Index 203