
Mass Communication
Living in a Media World
Ralph E. Hanson(Author)
CQ Press
3rd Edition
Published on 2. March 2010
Book
Paperback/Softback
696 pages
978-1-60426-600-9 (ISBN)
Article exhausted; check for reprint
Description
Mass Communication delivers an engaging and compact introduction to the field of mass comm without the glitz that does little to improve students' ability to be smarter consumers of media or think critically about the media's role in today's society. Ralph E. Hanson combines solid content, incisive analysis, fun and conversational writing in a highly readable and informative text.
Employing an effective media literacy perspective, Hanson shows students that media are not something to be feared or demonized, but rather are an essential part of our lives that should be thoughtfully consumed. Updated to reflect changes in the media landscape, Mass Communication offers expanded discussion of:
* the role of social media in breaking domestic and international news stories
* video games as a form of interactive media
* the newspaper industry's continuing financial woes
* further consolidation of the media industry with the NBC/Comcast merger and the News Corporation's purchase of the Wall Street Journal
* public relations as a way of creating, developing, and nurturing relationships between an organization and its key publics
* integrated marketing communication in the advertising chapter.
Key Features:
* chapter-opening vignettes feature media professionals from Jon Stewart and Annie Leibovitz to Steve Jobs and Twitter founders Evan Williams, Jack Dorsey, and Biz Stone
* timelines place important media events in a broader historical context
* test your media literacy boxes showcase current research, interviews, or noteworthy events with questions that model critical thinking, helping to cultivate critical media consumption
* a marginal glossary helps reinforce learning of key concepts as students read.
Employing an effective media literacy perspective, Hanson shows students that media are not something to be feared or demonized, but rather are an essential part of our lives that should be thoughtfully consumed. Updated to reflect changes in the media landscape, Mass Communication offers expanded discussion of:
* the role of social media in breaking domestic and international news stories
* video games as a form of interactive media
* the newspaper industry's continuing financial woes
* further consolidation of the media industry with the NBC/Comcast merger and the News Corporation's purchase of the Wall Street Journal
* public relations as a way of creating, developing, and nurturing relationships between an organization and its key publics
* integrated marketing communication in the advertising chapter.
Key Features:
* chapter-opening vignettes feature media professionals from Jon Stewart and Annie Leibovitz to Steve Jobs and Twitter founders Evan Williams, Jack Dorsey, and Biz Stone
* timelines place important media events in a broader historical context
* test your media literacy boxes showcase current research, interviews, or noteworthy events with questions that model critical thinking, helping to cultivate critical media consumption
* a marginal glossary helps reinforce learning of key concepts as students read.
More details
Edition
3rd Revised edition
Language
English
Place of publication
Washington
United States
Publishing group
SAGE Publications Inc
Target group
Adult education
College/higher education
Edition type
Revised edition
Dimensions
Height: 254 mm
Width: 203 mm
Weight
1240 gr
ISBN-13
978-1-60426-600-9 (9781604266009)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions

Book
04/2013
4th Edition
CQ Press
€88.09
Article exhausted; check for reprint
Person
Ralph E. Hanson is a professor in the communication department at the University of Nebraska at Kearney, where he teaches courses in writing, blogging, reporting, and mass communication. Previously, he was on the faculty at West Virginia University and Northern Arizona University. He has been teaching introduction to mass communication for more than twenty-five years, and he has worked extensively on developing online courses and degree programs. Hanson has a bachelor's degree in journalism and anthropology from Iowa State University, a master's degree in journalism from Iowa State, and a doctorate in sociology from Arizona State University. He recently completed a book chapter on the long-standing connections between the Martin Luther King Jr. holiday and the NFL's Super Bowl. When Ralph is not out on his motorcycle riding to places a long way from Nebraska, he is blogging on mass communication issues at http://ralphehanson.com. He tweets as @ralphehanson.
Content
PART ONE: INTRODUCTION TO THE MEDIA
Living in a Media World
Mass Communication Effects: How Society and Media Interact
The Media Business: Consolidation, Globalization, and the Long Tail
PART TWO: PRINT MEDIA
Books: The Birth of the Mass Media
Magazines: The Power of Words and Images
Newspapers & the News: Reflection of a Democratic Society
PART THREE: ELECTRONIC MEDIA
Audio: Music and Talk Across Media
Movies: Mass Producing Entertainment
Television: Broadcast and Beyond
The Internet: Mass Communication Gets Personal
PART FOUR: STRATEGIC COMMUNICATION
Advertising: Selling a Message
Public Relations: Interactions, Relationships, and the News
PART FIVE: REGULATION AND CONTROL OF THE MEDIA
Media Law: Free Speech and Fairness
Media Ethics: Truthfulness, Fairness, and Standards of Decency
Global Media: Communication Around the World
Living in a Media World
Mass Communication Effects: How Society and Media Interact
The Media Business: Consolidation, Globalization, and the Long Tail
PART TWO: PRINT MEDIA
Books: The Birth of the Mass Media
Magazines: The Power of Words and Images
Newspapers & the News: Reflection of a Democratic Society
PART THREE: ELECTRONIC MEDIA
Audio: Music and Talk Across Media
Movies: Mass Producing Entertainment
Television: Broadcast and Beyond
The Internet: Mass Communication Gets Personal
PART FOUR: STRATEGIC COMMUNICATION
Advertising: Selling a Message
Public Relations: Interactions, Relationships, and the News
PART FIVE: REGULATION AND CONTROL OF THE MEDIA
Media Law: Free Speech and Fairness
Media Ethics: Truthfulness, Fairness, and Standards of Decency
Global Media: Communication Around the World