Deploy Empathy
A Practical Guide to Interviewing Customers
Published on 1. August 2021
Book
Paperback/Softback
324 pages
978-1-7374466-0-6 (ISBN)
Description
Deploy Empathy will help you learn the skill of talking to your customers-learning to truly listen to them-so that you can pull out their hidden needs, desires, and processes.
Empathy is a skill that anyone can learn. Armed with the tactics you'll learn in this book and the toolbox of scripts and phrases, you'll be able to sell more of your existing product, build the right features that will delight your customers, and stop churn in its tracks.
By the end of this book, you'll be able to interview customers and potential customers with confidence.
More details
Language
English
Product notice
Paperback (trade)
Unsewn / adhesive bound
Dimensions
Height: 229 mm
Width: 152 mm
Thickness: 18 mm
Weight
471 gr
ISBN-13
978-1-7374466-0-6 (9781737446606)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Person
Michele Hansen is the co-founder of a software-as-a-service company, Geocodio. Prior to being an entrepreneur, Michele was a product manager. Michele is a frequent guest on podcasts and conference speaker. Originally from the US, she now lives in the Danish countryside. You can subscribe to the Deploy Empathy newsletter at deployempathy.com/newsletter.