Marketing for the Non-Profit Sector
Published on 8. April 1992
Book
Paperback/Softback
XII, 190 pages
978-0-333-52582-1 (ISBN)
Description
After reading this book you will understand why it is essential for non-profit organisations to market their services and how they can research their customers. This book stresses the actions necessary for an organisation to succeed in marketing based on good practice in both the profit and non-profit sectors.
More details
Series
Edition
1992
Language
English
Place of publication
London
United Kingdom
Publishing group
Bloomsbury Publishing PLC
Target group
Adult education
College/higher education
Dimensions
Height: 216 mm
Width: 140 mm
Thickness: 11 mm
Weight
264 gr
ISBN-13
978-0-333-52582-1 (9780333525821)
Schweitzer Classification
Person
TIM HANNAGAN is an Educational Consultant and a writer.
Content
What is Marketing?.- Marketing in the Non-Profit Sector.- The Marketing Plan in a Non-Profit Organisation.- Marketing Research.- Collecting Marketing Information.- The Marketing Audit.- The Marketing Mix in Non-Profit.- Organisations Products and Services in Non-Profit Organisations.- Price in Non-Profit Organisations.- Place in Non-Profit Organisations.- Promotion in Non-Profit Organisations.- The Control of Marketing in Non-Profit Organisations.- Index.