Business Forecasting

This text introduces students to basic statistical techniques used in formulating individual business forecasts and longe-range plans, with an emphasis on the application of these techniques by management to decision-making. It addresses a range of complex topics and makes them understandable through a simple straightforward writing style and a wealth of practical examples. 25 cases at the end of chapters help illustrate the concepts taught and their real-world applications. Computer output from different computer packages are provided at the end of each chapter. They familiarize students with a range of software packages used in the business world and teach them how to read the output. There is a chapter on econometric topics, including coverage of the regression of time series data that is designed to make these concepts understandable to students.