Business Forecasting

This text presents, in a straighforward, application-driven manner, the basic statistical techniques that are useful for preparing individual business forecasts and long-range plans. Emphasis is placed upon the application of techniques by management decision-making. New case studies are included in this edition, bringing the total to 43. Overall organization of the text is revised to enhance clarity and increase the teaching and learning effectiveness. Computer use is integrated throughout, with MINITAB, Forecast and Lotus 1-2-3 illustrations at the end of each chapter.