Absolut
Biography of a Bottle
Published on 22. April 2002
Book
Paperback/Softback
288 pages
978-1-58799-137-0 (ISBN)
Description
This book is the official story of how Absolut Vodka came to be. Carl Hamilton found that publishing this book in Swedish would cost him his job at a prestigious economics institute. When he published an expanded version of a research project based on a research project commissioned by the liquor company, Vin and Spirit, he lost his job at the Stockholm School of Economics. His book credits Absolut's huge popularity to the little guys rather than to the suits at large ad agencies. This book is the Liar's Poker of marketing, revealing the sordid stories behind the official one.
More details
Language
English
Place of publication
Florence
United States
Publishing group
Cengage Learning, Inc
Illustrations
colour and b&w illustrations, facsimiles, portraits
Dimensions
Height: 218 mm
Width: 142 mm
Thickness: 25 mm
Weight
454 gr
ISBN-13
978-1-58799-137-0 (9781587991370)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Person
Carl Hamilton is one of Sweden's most provocative and original literary voices. He is a television host of the critically acclaimed show Dilemma, a political commentator and a columnist for Scandinavia's largest popular newspaper, Aftonbladet. In the tradition of Sweden's great nineteenth century writer, August Strindberg, Hamilton uses black wit to expose public hypocrisy.
Content
Preface Three Swedes Model Man Invisible Bottles Monopoly Games Gunnar Fired Roostal's Theories Hagar's History Smirnoff Country Elusive Importers Bye - Bye Broman Absolut Vodka Almost Perfect Studio Michel's Reward Epilogue