Jump Start Your Marketing Brain
Scientific Advice and Practical Ideas
Will be published approx. on 16. June 2005
Book
Paperback/Softback
320 pages
978-1-57860-205-6 (ISBN)
Description
About this book
Jump Start Your MARKETING Brain demystifies advanced marketing wisdom. It allows every business owner, salesperson, and marketing manager to have at his or her fingertips the same expert marketing advice and ideas that the Eureka! Ranch provides to leading companies such as Procter & Gamble, Ford Motor Company, Bank of America, Nike, and Walt Disney.
OVERT BENEFIT: This book will show you how to IMMEDIATELY DOUBLE your Marketing Success Rate. From Scotland to Canada to the United States, marketing managers of MEGA-BRANDS and even small businesses have realized near-instant results using this Scientific Advice. The following quotes from small businesses, from people who attended a Jump Start Your Business workshop, give you a sense of the speed of results that are possible.
Jump Start Your MARKETING Brain is 50,000 volts of ideas and advice designed to guide business owners and managers toward smarter systems of marketing thinking. It will teach you practical ideas for multiplying the impact of every dollar you invest and every hour you spend on sales and marketing.
Jump Start Your MARKETING Brain demystifies advanced marketing wisdom. It allows every business owner, salesperson, and marketing manager to have at his or her fingertips the same expert marketing advice and ideas that the Eureka! Ranch provides to leading companies such as Procter & Gamble, Ford Motor Company, Bank of America, Nike, and Walt Disney.
OVERT BENEFIT: This book will show you how to IMMEDIATELY DOUBLE your Marketing Success Rate. From Scotland to Canada to the United States, marketing managers of MEGA-BRANDS and even small businesses have realized near-instant results using this Scientific Advice. The following quotes from small businesses, from people who attended a Jump Start Your Business workshop, give you a sense of the speed of results that are possible.
Jump Start Your MARKETING Brain is 50,000 volts of ideas and advice designed to guide business owners and managers toward smarter systems of marketing thinking. It will teach you practical ideas for multiplying the impact of every dollar you invest and every hour you spend on sales and marketing.
More details
Language
English
Place of publication
United States
Product notice
Paperback (trade)
Illustrations
B&W illustrations
Dimensions
Height: 226 mm
Width: 146 mm
Thickness: 19 mm
Weight
458 gr
ISBN-13
978-1-57860-205-6 (9781578602056)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
E-Book
02/2010
1st Edition
Clerisy Press
from
€22.19
Available for download
Person
Doug Hall has been named one of America's top experts on business growth by "Inc. Magazine," "A&E Top 10," "CIO Magazine," "The Wall Street Journal" and "DATELINE NBC." Doug started his entrepreneurial career at the age of twelve developing and marketing a line of learn to juggle kits and magic tricks. After earning a degree in chemical engineering, he joined Procter and Gamble, where he rose to the rank of Master Marketing Inventor and in one twelve-month period developed and introduced a record nine new business initiatives. After ten years at P&G he retired to pursue his vision of the American dream. With three credit cards for financing and his basement as his office, he founded what is today known as the Eureka! Ranch. Doug's focus on data-proven methods has earned the Eureka! Ranch an 88% client repeat rate since its founding in 1986. A national study found the average U.S. household uses 18 products or services that Doug and his team have helped develop. Following six years of R&D, Doug founded Merwyn Technology. Merwyn is a patent-pending computer model that helps managers make smarter marketing and business development decisions. "Fortune Small Business" magazine named Merwyn "one of the top emerging technologies in America." Today, Doug is on a quest to share his data-proven wisdom with owners of businesses of all sizes. The Canadian TV show "Venture" had this to say about Doug: "Hall is a corporate Robin Hood. He takes from his big corporate clients and gives to small businesses. This super consultant helps entrepreneurs rebuild their businesses." Doug and his family split their time between a 170-year-old homestead in Cincinnati, Ohio, USA, and a 140-year-old farmhouse in Springbrook, Prince Edward Island, Canada. Doug can be reached at doug@doughall.com.
Content
Marketing Brain IQ Test
Foreword by Sergio Zyman
Introduction
Marketing Strategy
Marketing Message
Mindless Marketing
Selling
Leadership & Teamwork
Meaningful Marketing vs. Mindless Marketing
Technical Appendix
Answers to Marketing Brain IQ Test
Doug Hall's Current & Future Books
Eureka! Ranch Services
Thank You
Index
Doug Hall Bio