Multivariate Data Analysis
Global Edition
7th Edition
Published on 5. March 2009
Book
Paperback/Softback
816 pages
978-0-13-515309-3 (ISBN)
Description
For graduate and upper-level undergraduate marketing research courses.
For over 30 years, this text has provided students with the information they need to understand and apply multivariate data analysis.
Hair et. al provides an applications-oriented introduction to multivariate analysis for the non-statistician. By reducing heavy statistical research into fundamental concepts, the text explains to students how to understand and make use of the results of specific statistical techniques.
In this seventh revision, the organization of the chapters has been greatly simplified. New chapters have been added on structural equations modeling, and all sections have been updated to reflect advances in technology, capability, and mathematical techniques.
For over 30 years, this text has provided students with the information they need to understand and apply multivariate data analysis.
Hair et. al provides an applications-oriented introduction to multivariate analysis for the non-statistician. By reducing heavy statistical research into fundamental concepts, the text explains to students how to understand and make use of the results of specific statistical techniques.
In this seventh revision, the organization of the chapters has been greatly simplified. New chapters have been added on structural equations modeling, and all sections have been updated to reflect advances in technology, capability, and mathematical techniques.
More details
Edition
7th edition
Language
English
Place of publication
Upper Saddle River
United States
Target group
Professional and scholarly
Dimensions
Height: 251 mm
Width: 205 mm
Thickness: 27 mm
Weight
1250 gr
ISBN-13
978-0-13-515309-3 (9780135153093)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Joseph Hair | William Black | Barry Babin
Multivariate Data Analysis: Pearson New International Edition
Book
07/2013
7th Edition
Pearson Education Limited
€93.03
Shipment within 10-20 days
Previous edition
Book
10/2007
6th Edition
Pearson
€173.31
Article exhausted; check for reprint
Content
1 Introduction: Models and Model Building
Section I Understanding and Preparing for Multivariate Analysis
2 Cleaning and Transforming Data
3 Factor Analysis
Section II Analysis Using Dependece Techniques
4 Simple and Multiple Regression Analysis
5 Canonical correlation
6 Conjoint analysis
7 Multiple Discriminant Analysis and Logistic Regression
8 ANOVA and MANOVA
Section III Analysis using Interdependence Techniques
9 Group data and Cluster Analysis
10 MDS and Correspondence Analysis
Structural Equation Modeling
11 SEM: An Introduction
12 Application of SEM
Section I Understanding and Preparing for Multivariate Analysis
2 Cleaning and Transforming Data
3 Factor Analysis
Section II Analysis Using Dependece Techniques
4 Simple and Multiple Regression Analysis
5 Canonical correlation
6 Conjoint analysis
7 Multiple Discriminant Analysis and Logistic Regression
8 ANOVA and MANOVA
Section III Analysis using Interdependence Techniques
9 Group data and Cluster Analysis
10 MDS and Correspondence Analysis
Structural Equation Modeling
11 SEM: An Introduction
12 Application of SEM