Marketing Research
A Practical Approach for the New Millennium
Published in February 2000
Book
Paperback/Softback
704 pages
978-0-07-116476-4 (ISBN)
Description
This work offers a balance between primary and secondary market research information. It contains coverage of the critical information research tools and skills needed by marketing researchers and business decision-makers.
More details
Language
English
Place of publication
London
United Kingdom
Publishing group
McGraw-Hill Education - Europe
Target group
College/higher education
Dimensions
Height: 230 mm
Weight
1510 gr
ISBN-13
978-0-07-116476-4 (9780071164764)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Joseph F. Hair | Robert Bush | David Ortinau
Marketing Research
Within a Changing Information Environment
Book
05/2002
2nd Edition
McGraw Hill Higher Education
€51.69
Shipment within 15-20 days