Telecommunications
An Introduction to Electronic Media
9th Edition
Published on 1. July 2005
Book
Paperback/Softback
480 pages
978-0-07-111705-0 (ISBN)
More details
Edition
9th Revised edition
Language
English
Place of publication
London
United Kingdom
Publishing group
McGraw-Hill Education - Europe
Target group
College/higher education
Professional and scholarly
Edition type
Revised edition
Dimensions
Width: 185 mm
ISBN-13
978-0-07-111705-0 (9780071117050)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Content
Prologue: The Significance of Telecommunications; Part I Electronic Media Forms; 1 Radio; 2 Broadcast Television; 3 Cable and Satellite Television; 4 Movies; 5 The Internet; 6 Other Forms of Telecommunications; 7 International Electronic Media; Part II Electronic Media Functions; 8 Business Practices; 9 Programs; 10 Laws and Regulations; 11 Ethics and Effects; 12 Advertising; 13 Audience Feedback; 14 Production, Distribution, and Exhibition; Epilogue Careers in Telecommunications.