Research for Marketing Decisions
4th Edition
Published in March 1978
Book
Hardback
673 pages
978-0-13-774158-8 (ISBN)
More details
Edition
4th Revised edition
Language
English
Place of publication
Harlow
United Kingdom
Publishing group
Longman
Edition type
Revised edition
Illustrations
Illustrations, forms, 1map
Dimensions
Height: 230 mm
Width: 150 mm
Weight
1071 gr
ISBN-13
978-0-13-774158-8 (9780137741588)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Paul E. Green | Donald S. Tull | Gerald Albaum
Research for Marketing Decisions
Book
04/1988
5th Edition
Prentice-Hall
€33.42
Article is exhausted; no reprint