Employee Research

1. conducting employee research: reasons and benefits introduction; state of the nation; prioritizing management action; managing response to change; culture mapping; work/life balance, harassment and stress; benchmarking; key performance indicators; balancing top-down communications; widening the ideas pool; internal communications audits; external communications; successful recruitment and retention; customer and business alignment; business models and quality systems; conclusions 2. employees and customer satisfaction introduction; unhappy employees and unhappy customers; unhappy employees and happy customers; happy employees and unhappy customers; happy employees and happy customers; loyalty and commitment; employee engagement; employee-customer profit chain; customer relationships; employees as 'real' customers; internal 'quasi' customers; organizational citizenship behaviour; employees in the wider world; conclusions 3. employees, shareholders and capital introduction; happy employees and happy shareholders; complete convergence; works councils; encouraging employees to become shareholders; other stakeholders; intellectual capital; human capital; conclusions 4. employee research and the communications context introduction; representatives; direct communications; knowledge management; the communications mix; indirect communications; employee research; conclusions 5. good practice in setting up a survey introduction; prerequisites; writing a research brief; research objectives; the advantages of using an external supplier; next steps in conducting a quantitative study; quantitative studies generally; conclusions 6. internet and e-mail surveys introduction; what constitutes internet research; e-mail, an intranet or the internet?; advantages of web-based surveys; issues for consideration; mrs internet research guidelines; conclusion 7. qualitative research introduction; specific features of qualitative research; the skills required of a qualitative researcher; issues specific to qualitative research amongst employees; applications of qualitative research; qualitative research online; conclusions 8. the advent of employee insight introduction; the evolution of a discipline - mr; customer insight; the evolution of a discipline - hr; business goals; the psychological contract; the employer brand; employee insight; how this insight happens; conclusions appendix 1 information and consultation regulations appendix 2 the market research society code of conduct appendix 3 how to apply the mrs code of conduct in employee research