Event Experience
Published on 23. November 2024
Book
Paperback/Softback
228 pages
979-8-230-99493-0 (ISBN)
Description
Event Experience offers a thorough exploration of how to create, assess, and enhance event experiences. The book covers key aspects including the cognitive, emotional, sensory, and behavioral dimensions that shape how attendees interact with events. It provides insights into understanding what attendees expect and want, how to measure their satisfaction and loyalty, and how to effectively use both qualitative and quantitative methods for gathering data.
More details
Language
English
Product notice
Paperback (trade)
Unsewn / adhesive bound
Dimensions
Height: 229 mm
Width: 152 mm
Thickness: 14 mm
Weight
377 gr
ISBN-13
979-8-230-99493-0 (9798230994930)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Person
Dr. Maksim Godovykh leads international research projects on exploring the impacts of tourism development on the quality of life, health, and well-being of local communities. He also works on developing new methods to measure tourists' and residents’ experience, combining psychophysiological techniques, self-reported surveys, online testing tools, social media analytics, etc. His research has been published in leading international journals, including Tourism Management, International Journal of Hospitality Management, Current Issues in Tourism, Tourism Economics, Tourism Review, Tourism Management Perspectives, Journal of Destination Marketing and Management, Journal of Hospitality and Tourism Management, Tourism and Hospitality Research, etc., as well as disseminated in books, encyclopedias, industry magazines, and news media.