Tourism Development Handbook
A Practical Approach to Planning and Marketing
Published on 13. December 2000
Book
Paperback/Softback
240 pages
978-1-84480-116-9 (ISBN)
Description
The Tourism Development Handbook describes steps and activities relevant to places either just beginning to develop tourism, or seeking to enhance their tourism product. It examines the changing nature of tourism and its impact, showing how planning and marketing can maximize revenue without destroying the destination.
Reviews / Votes
What?s all the fuss about ? tourism development in context The Good, the Bad and the Ugly ? Understanding tourism impacts Where to start ? fundamentals of the tourism organization What have we got? ? understanding tourism resources What do we want? ? selecting the tourist How do we get them? Part 1 ? preparing a development plan How do we get them? Part 2 ? Developing the marketing plan Keeping the tourist ? destination welcome and customer care Measuring success ? monitoring, research and evaluation Getting extra help ? making the most of professional consultantsMore details
Language
English
Place of publication
London
United Kingdom
Target group
Professional and scholarly
College/higher education
Product notice
Paperback (trade)
Dimensions
Height: 214 mm
Width: 139 mm
Thickness: 14 mm
Weight
301 gr
ISBN-13
978-1-84480-116-9 (9781844801169)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Persons
Content
1. What''s All the Fuss About?
2. The Good, the Bad and the Ugly.
3. Where to Start?
4. Where Have We Got?
5. Who Do We Want?
6. How Do We Get Them? Part 1.
7. How Do We Get Them? Part 2.
8. Keeping the Tourist.
9. Measuring Success.
10. Getting Extra Help.
References.
Index.
2. The Good, the Bad and the Ugly.
3. Where to Start?
4. Where Have We Got?
5. Who Do We Want?
6. How Do We Get Them? Part 1.
7. How Do We Get Them? Part 2.
8. Keeping the Tourist.
9. Measuring Success.
10. Getting Extra Help.
References.
Index.