The Tourism Development Handbook
A Practical Approach to Planning and Marketing
Published on 23. December 1999
Book
Paperback/Softback
240 pages
978-0-304-70451-4 (ISBN)
Description
Describes steps and activities relevant to places either just beginning to develop tourism, or seeking to enhance their tourism product. It examines the changing nature of tourism and its impact, showing how planning and marketing can maximize revenue without destroying the destination.
More details
Language
English
Place of publication
London
United Kingdom
Target group
College/higher education
Professional and scholarly
Product notice
Paperback (UK-trade)
Illustrations
illustrations
Dimensions
Height: 216 mm
Width: 135 mm
Weight
300 gr
ISBN-13
978-0-304-70451-4 (9780304704514)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Content
Tourism in context; tourism impacts; getting organized; understanding assets and liabilites; touristy behaviour; the planning perspective; the marketing perspective; customer; monitoring, evaluation and research; what next?; worksheets and checklists.