Mobile Business
Technologies, Applications, and Markets
Published on 9. September 2009
Book
Paperback/Softback
320 pages
978-0-7506-5913-0 (ISBN)
Description
Offering an introduction to mobile business and mobile commerce, this text covers mobile and wireless communication technologies, application-enabling technologies as well as consumer, corporate and public applications, mobile marketing and payments, and markets.
More details
Language
English
Place of publication
Oxford
United Kingdom
Publishing group
Elsevier Science & Technology
Target group
College/higher education
Professional and scholarly
Illustrations
120 illustrations, index
Dimensions
Height: 172 mm
Width: 244 mm
ISBN-13
978-0-7506-5913-0 (9780750659130)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Content
Introduction to mobile business and mobile commerce. Part A - Technologies: mobile communication technologies; wireless communication technologies; application-enabling technologies. Part B - Applications: consumer applications; corporate applications; public applications; mobile marketing and payments. Part C - Markets: emerging business models; privacy and security issues; social and policy issues; the global business market.