Members for Life
Proven Service and Retention Strategies for Health-fitness and Sports Clubs
Richard F. Gerson(Author)
Human Kinetics Publishers
Published on 8. February 1999
Book
Paperback/Softback
232 pages
978-0-7360-0003-1 (ISBN)
Description
Nearly every health and fitness club has state-of-the-art equipment, comprehensive training programmes and qualified staff. Based on the premise that customer service is critical to the success of every club, this marketing text aims to show how to develop a customer service standard that will keep members coming back once they have joined. The auth or provides a worksheet to calculate the cost of losing a member. He describes the services that members want, need and expect; identifies crucial skills from basic telephone and communication skills, to tips for managing angry members. Checklists are provided to reinforce the theory and practice.
More details
Language
English
Place of publication
Champaign
United States
Target group
Professional and scholarly
Illustrations
17 black & white halftones
Dimensions
Height: 229 mm
Width: 152 mm
Weight
386 gr
ISBN-13
978-0-7360-0003-1 (9780736000031)
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Schweitzer Classification