Tourism Marketing and Management in the Caribbean (RLE Marketing)
1st Edition
Published on 26. November 2015
Book
Paperback/Softback
302 pages
978-1-138-98578-0 (ISBN)
Description
The Caribbean now has one of the largest regional tourism industries in the world amongst developing countries. When originally published this volume was the first to provide a comprehensive discussion of tourism in this part of the world. It begins with an overview of the industry and then examines aspect of tourism marketing and management on a region-by-region basis, covering the Bahamas, Jamaica, Barbados, St Lucia, Trinidad and Tobago, Guyana and Cuba. Detailed analysis follows of sectors within the industry, such as heritage and health care, with central issues such as the intense competition between the cruise ship and hotel industries being highlighted. Discussion of the impact of US and EU policies on Caribbean tourism provides an important international perspective. Throughout, the focus is on the contribution of the regional tourism industry to Caribbean economic growth and development.
More details
Series
Language
English
Place of publication
London
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
College/higher education
Professional and scholarly
Dimensions
Height: 234 mm
Width: 156 mm
Thickness: 16 mm
Weight
465 gr
ISBN-13
978-1-138-98578-0 (9781138985780)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Dennis J. Gayle | Jonathan N. Goodrich
Tourism Marketing and Management in the Caribbean (RLE Marketing)
E-Book
09/2014
1st Edition
Routledge
€41.99
Available for download
Dennis J. Gayle | Jonathan N. Goodrich
Tourism Marketing and Management in the Caribbean (RLE Marketing)
E-Book
09/2014
1st Edition
Routledge
€41.99
Available for download
Dennis J. Gayle | Jonathan N. Goodrich
Tourism Marketing and Management in the Caribbean (RLE Marketing)
Book
08/2014
1st Edition
Routledge
€141.80
Shipment within 10-20 days
Persons
Multivolume collection by leading authors in the field
Content
1. Caribbean Tourism Marketing, Management and Development Strategies 2. The Caribbean Tourism Organization in Historical Perspective Part 1: Tourism Marketing and Management 3. Tourism in the Bahamas - An Appraisal 4. The Jamaican Tourist Industry: Domestic Economic Growth and Development 5. Tourism and Taxes: The Case of Barbados 6. Tourism Product Development and Marketing in St. Lucia 7. Formulating Tourism Development Strategy in Trinidad and Tobago 8. The Sociopolitical Implications of Tourism Development in Guyana 9. Tourism in Socialist Cuba Part 2: Sectoral Issues 10. Cruise Industry Outlook in the Caribbean Robert Dickinson 11. Health-care Tourism in the Caribbean 12. Innovation and the Future of Caribbean Tourism 13. Heritage Toruism and the Myth of Caribbean Paradise 14. Managing for Excellence in Caribbean Hotels 15. Integrating Tourism and Agricultural Development 16. The New Tourism in the Caribbean: Reappraising Market Segmentation Dennis Conway Part 3: The Impact of US and EC Policies 17. US Trade Policy and Tourism Development in the Caribbean 18. The Tourism Sector and Lome IV Gabriel Part 4: Caribbean Tourism in the Year 2000 19. The Caribbean Tourism Organization's Role in Caribbean Tourism Development Towards the Year 2000 20. Caribbean Tourism in the Year 2000 21. Conclusion.