Media Equities
Evaluation and Trading
Published on 1. January 1995
Book
Hardback
224 pages
978-1-85573-194-3 (ISBN)
Description
This book provides an invaluable insight into one of the most influential global industries. It covers: publishing; broadcasting; newspapers and journals; advertising and public relations. Each section provides the reader with an analysis of potential costs and incomes, together with opportunities and associated risks. This provides a highly structured and informative view of the media industry. The final section provides an overview of the current developments and possibilities for the future.
More details
Language
English
Place of publication
Cambridge
United Kingdom
Publishing group
Elsevier Science & Technology
Target group
College/higher education
Professional and scholarly
Dimensions
Height: 234 mm
Width: 156 mm
ISBN-13
978-1-85573-194-3 (9781855731943)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
E-Book
01/1995
Woodhead Publishing
€185.00
Available for download
Content
Web 2.0; The potential of social media; The potential of wikis; Relevant security threats; Social media sites; Social engineering; Web applications within social media sites; Security controls applied to the participation-collaboration pattern; Types of security control; Stages in deciding on security controls; Who is involved in security? Acceptable use practices; Reasons for acceptable use policies; Content of acceptable use policies; Acceptable use policies for citizens; Acceptable use policies for public service employees; Parental participation-collaboration in schools; Security controls; Governmental involvement.