The Purpose Advantage 2.0
How to Unlock New Ways of Doing Business
Will be published approx. on 19. October 2021
Book
Paperback/Softback
178 pages
978-1-64687-070-7 (ISBN)
Description
From eye-opening interviews with some of the world's most successful
CEOs to a step-by-step workshop, this breakthrough book is the ultimate
guide for turning your brand's purpose into a competitive advantage.
CEOs to a step-by-step workshop, this breakthrough book is the ultimate
guide for turning your brand's purpose into a competitive advantage.
More details
Language
English
Place of publication
United States
Publishing group
Ideapress Publishing
Product notice
Paperback (trade)
Illustrations
Illustrations
Dimensions
Height: 229 mm
Width: 153 mm
Thickness: 10 mm
Weight
248 gr
ISBN-13
978-1-64687-070-7 (9781646870707)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Persons
As the Millennial and Gen Z Marketing Guy, Jeff Fromm has traveled the world sharing insights on how youth culture is impacting the marketplace--as well as the consumer behaviors of every generation.
He led the first public study of millennials in 2010 through a partnership with the Boston Consulting Group, work that informed his first book: Marketing to Millennials. He has since co-authored three more: Millennials with Kids, Marketing to Gen Z and The Purpose Advantage. He also is a regular contributor to Forbes.
Jeff earned an economics degree with an emphasis in marketing from The Wharton School of the University of Pennsylvania and attended The London School of Economics. His work fuels Futurecast, the forward-thinking consulting and publishing arm of Barkley, a creative idea company.
Jeff's work can be seen:
- cnbc.com/2019/03/13/sweetgreen-from-a-dorm-room-start-up-to-the-starbucks-of-salad.html
- time.com/help-my-parents-are-millennials-cover-story/ --This text refers to the paperback edition.
He led the first public study of millennials in 2010 through a partnership with the Boston Consulting Group, work that informed his first book: Marketing to Millennials. He has since co-authored three more: Millennials with Kids, Marketing to Gen Z and The Purpose Advantage. He also is a regular contributor to Forbes.
Jeff earned an economics degree with an emphasis in marketing from The Wharton School of the University of Pennsylvania and attended The London School of Economics. His work fuels Futurecast, the forward-thinking consulting and publishing arm of Barkley, a creative idea company.
Jeff's work can be seen:
- cnbc.com/2019/03/13/sweetgreen-from-a-dorm-room-start-up-to-the-starbucks-of-salad.html
- time.com/help-my-parents-are-millennials-cover-story/ --This text refers to the paperback edition.