Advertising in Asia
Communication, Culture and Consumption
Published on 1. October 1996
Book
Hardback
416 pages
978-0-8138-2888-6 (ISBN)
Description
This text collects the work of 11 practioners and scholars from Japan, Hong Kong, China, Taiwan, Korea, India, the Philippines, Thailand, Malaysia, Indonesia and Singapore. They show how advertising operates in these countries and prospects for the future within the mass media.
More details
Language
English
Place of publication
Arnes, AI
United States
Target group
College/higher education
Professional and scholarly
Illustrations
3 illustrations
Dimensions
Height: 229 mm
Width: 152 mm
ISBN-13
978-0-8138-2888-6 (9780813828886)
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Schweitzer Classification