It's All About Customers!
1st Edition
Published on 1. October 1999
Book
Paperback/Softback
256 pages
978-0-7494-3073-3 (ISBN)
Description
For businesses of all sizes and budgets, this text explains how to tap into "marketing miracles" and gain a leading edge in competitive markets. It's all about Customers! offers to show how to turn organizations into customer-driven businesses and make sales go up as costs go down.
More details
Language
English
Place of publication
London
United Kingdom
Target group
Professional and scholarly
Product notice
Paperback (trade)
Dimensions
Height: 235 mm
Width: 153 mm
Thickness: 15 mm
Weight
330 gr
ISBN-13
978-0-7494-3073-3 (9780749430733)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Previous edition
John Fraser-Robinson | Pip Mosscrop | John Frazer-Robinson
Customer-driven Marketing
The Perfect Way to Increased Profits Through Marketing, Sales and Service Improvement
Book
07/1997
2nd Edition
Kogan Page Ltd
€54.11
Article exhausted; check for reprint
Person
John Frazer-Robinson is a marketing, sales and business strategy consultant and a globally acknowledged authority in customer-centred activity. He is considered one of the world's leading practitioners of direct and customer-driven marketing including the integration of sales, marketing and service. Respected worldwide as a marketer and business strategist, he is driven by the passionate and proven belief that providing the highest quality customer experiences can simultaneously drive the perfection of corporate performance and the maximization of profit.
As a speaker, John has experience of many countries and cultures - from Iceland to Australia and New Zealand. Conferences, seminars and workshops on all aspects of marketing and direct marketing attended by over 50,000 delegates. Clients include: ABB, Allied Independent Stores, Digital Equipment (DEC), ESCOM (South African Electricity), IBM Europe, Institute of Directors, Institute of Direct Marketing, Marie Curie Cancer Care, Norwich Union, Office World, Olivetti, Royal Mail, The Royal Mint, Union Suisse des Banques Cantonales, national marketing associations and institutes, and organizations such as the Million Dollar Round Table in the US.
As a speaker, John has experience of many countries and cultures - from Iceland to Australia and New Zealand. Conferences, seminars and workshops on all aspects of marketing and direct marketing attended by over 50,000 delegates. Clients include: ABB, Allied Independent Stores, Digital Equipment (DEC), ESCOM (South African Electricity), IBM Europe, Institute of Directors, Institute of Direct Marketing, Marie Curie Cancer Care, Norwich Union, Office World, Olivetti, Royal Mail, The Royal Mint, Union Suisse des Banques Cantonales, national marketing associations and institutes, and organizations such as the Million Dollar Round Table in the US.