Customer-driven Marketing
The Perfect Way to Increased Profits Through Marketing, Sales and Service Improvement
2nd Edition
Published on 30. July 1997
Book
Hardback
368 pages
978-0-7494-2418-3 (ISBN)
Description
To gain a truly competitive edge in today's fast-moving markets, the author believes that marketers have to create "marketing miracles". Through anecdotes and case studies, he shows how this is possible by re-engineering traditional sales and marketing practices.
More details
Edition
2nd Revised edition
Language
English
Place of publication
London
United Kingdom
Target group
Professional and scholarly
Edition type
Revised edition
Illustrations
illustrations
Dimensions
Height: 234 mm
Width: 156 mm
Weight
700 gr
ISBN-13
978-0-7494-2418-3 (9780749424183)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
John Frazer-Robinson
It's All About Customers!
Book
10/1999
1st Edition
Kogan Page Ltd
€41.07
Article is exhausted; no reprint
Previous edition
John Fraser-Robinson | Pip Mosscrop
Total Quality Marketing
What Has to Come Next in Sales, Marketing and Advertising
Book
04/1991
Kogan Page Ltd
€51.00
Article exhausted; check for reprint