Trading Up
Why Consumers Want New Luxury Goods - and How Companies Create Them
Published on 29. December 2004
Book
Hardback
300 pages
978-1-59184-080-0 (ISBN)
More details
Edition
Revised edition
Language
English
Spanish
Place of publication
New York
United States
Publishing group
Penguin Putnam Inc
Edition type
Revised edition
Illustrations
illustrations
Dimensions
Height: 240 mm
ISBN-13
978-1-59184-080-0 (9781591840800)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Michael J. Silverstein | Neil Fiske | John Butman
Trading Up
Why Consumers Want New Luxury Goods--and How Companies Create Them
E-Book
04/2008
Portfolio
€7.99
Available for download