Cambridge IGCSE (R) and O Level Business Studies Revised Coursebook
3rd Edition
Published on 3. May 2018
Book
Paperback/Softback
372 pages
978-1-108-56398-7 (ISBN)
Description
This revised set of resources for Cambridge IGCSE, IGCSE (9-1) and O Level Business Studies syllabuses (0450, 0986, 7115) is thoroughly updated for first examinations from 2020. This coursebook contains exam-style case studies and stimulus material from businesses around the world - ranging from a social enterprise in China to a fast food outlet in Zimbabwe. These give an international view of the real world applications of Business Studies theory. This book provides comprehensive exam support with questions to help students practise and build their confidence with the subject. The final chapter gives revision tips and advice on writing well-structured answers. The answers to the coursebook questions are in the teacher's resource. For free revision support, go to the Cambridge University Press website.
More details
Series
Edition
3rd Revised edition
Language
English
Place of publication
Cambridge
United Kingdom
Target group
Primary & secondary/elementary & high school
US School Grade: From Fourth Grade to Seventh Grade, Interest Age: From 14 to 17 years
Edition type
Revised edition
Product notice
Paperback (trade)
Illustrations
Worked examples or Exercises
Dimensions
Height: 277 mm
Width: 220 mm
Thickness: 17 mm
Weight
939 gr
ISBN-13
978-1-108-56398-7 (9781108563987)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Previous edition
Mark Fisher | Medi Houghton | Veenu Jain
Cambridge IGCSE (R) Business Studies Coursebook with CD-ROM
Book
05/2014
3rd Edition
Cambridge University Press
€35.31
Article exhausted; check for reprint
Content
Introduction; Section 1. Understanding business activity: 1. Business activity; 2. Classification of businesses; 3. Enterprise, business growth and size; 4. Types of business organisation; 5. Business objectives and stakeholder objectives; Exam-style case study, Section 2. People in business: 6. Motivating workers; 7. Organisation and management; 8. Recruitment, selection and training of employees; 9. Internal and external communication; Exam-style case study; Section 3. Marketing: 10. Marketing, competition and the customer; 11. Market research; 12. Marketing mix: product and price; 13. Marketing mix: place and promotion; 14. Marketing strategy; Exam-style case study; Section 4. Operations management: 15. Production of goods and services; 16. Costs, scale of production and break-even analysis; 17. Achieving quality production; 18. Location decisions; Exam-style case study; Section 5. Financial information and decisions: 19. Business finance: needs and sources; 20. Cash-flow forecasting and working capital; 21. Income statements; 22. Statement of financial position; 23. Analysis of accounts; Exam-style case study; Section 6. External influences on business activity: 24. Economic issues; 25. Environmental and ethical issues; 26. Business and the international economy; Exam-style case study; 27. Preparing for assessment; Glossary; Index; Acknowledgements.