Social Game Design
Monetization Methods and Mechanics
1st Edition
Published on 23. December 2011
Book
Paperback/Softback
262 pages
978-0-240-81766-8 (ISBN)
Description
Social Game Design reveals what you need to know in order to create and monetize online social games. Using examples from successful game designs, you'll learn what makes these games compelling, and why people will pay to play them. This book will inspire you to apply these principles in order to meet the challenges of this new space, creating original games that both delight players and generate profit. We'll talk about different business models, how to acquire and keep players, how to sell virtual goods, and how to keep players coming back day after day.
More details
Language
English
Place of publication
Oxford
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
College/higher education
Game designers and developers.
Secondary: students of game design.
Level: All levels of game designers/developers.
Illustrations
40 s/w Abbildungen
40 Illustrations, black and white
Dimensions
Height: 234 mm
Width: 190 mm
Weight
590 gr
ISBN-13
978-0-240-81766-8 (9780240817668)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Tim Fields | Brandon Cotton
Mobile & Social Game Design
Monetization Methods and Mechanics, Second Edition
Book
01/2014
2nd Edition
A K Peters
€70.50
Shipment within 15-20 days
Persons
Tim Fields has been in the game industry since 1995 as a producer, project manager, design lead, and business developer. Tim has helped small studios and top publishers like EA and Microsoft run teams that create great games. He has worked on shooters, sports games, racing titles, and RPGs using talent and teams from North America, Asia, Europe, and the UK.
Brandon Cotton has over 10 years of game industry experience covering a wide variety of technology, platforms and game types. He is active in the social and online game design community, and currently serves as a founder, design lead, and programmer for Portalarium. He has built games for NCSoft, Ubisoft, and Microsoft, and holds a degree in Computer Science from the University of Texas.
Brandon Cotton has over 10 years of game industry experience covering a wide variety of technology, platforms and game types. He is active in the social and online game design community, and currently serves as a founder, design lead, and programmer for Portalarium. He has built games for NCSoft, Ubisoft, and Microsoft, and holds a degree in Computer Science from the University of Texas.
Content
Introduction. A Brief History of Online Game Monetization. Industry Terms. Game Type vs Monetization Strategy. What Can You Do in Design to Help a One-Time Purchase Game? Design Tactics for Advergames. Designing for Episodic Content and Paid Unlocks. Design Tactics for a Purely Subscription Game. How to Design for a Free-to-Play Game with a Subscription Option. How to Design Virtual Goods for Your Game. Currencies. Game Economy. Design Considerations for Combination Systems. Why Free-to-Play Is the Present and Future of Online Gaming. Review/Summary.