Strategic Content Marketing

Reviews / Votes

What an incredible balance of education, definitions, frameworks, and industry updates combined with real-world examples and practical advice from years in the field. Put a seasoned, award-winning content marketing professional and an established leader in higher education, and you'll get a book students will absorb in class and keep post-graduation. Cathy McPhillips - Chief Growth Officer, Marketing Artificial Intelligence Institute

'With overly simplistic idioms like "content is king" and the rapid growth in generative AI technology, many think that content marketing is easy ("everyone's a marketer"). Quite the contrary, truly excellent content marketing requires strategic thinking, journalistic storytelling and, most importantly, a passion and curiosity to understand your customer and the challenges they face. With this first-ever content marketing textbook written by two authors with decades of experience in the trenches, instructors, students, and practitioners are now armed with an invaluable guide to plan and execute effective content marketing programs.' John Graff - Chief Marketing Officer and Lecturer, McCombs School of Business, The University of Texas at Austin

'Dan and Rebecca created a book that connects established theory with modern practice. Students who reviewed this book valued the ideas and said the content was unlike anything they had seen in their previous marketing and communication courses.' Craig Davis - Professor of Strategic Communication at Ohio University and former advertising agency executive

'I've known Dan for more than a decade and hired around a dozen of his former students. He has an uncanny ability to connect communication theory to real-world situations in a way that empowers students to apply what they learn and immediately jumpstart their careers.' Heather Whaling - Founder and President, Geben Communication

'As a marketing educator, finding good material for capstone courses or senior-level electives that address contemporaneous strategic issues with the appropriate depth is daunting. This book is a heaven-sent. What Farkas and Geier achieve with their recently published book is amazing: 1) they canvas and review the relevant literature (both discipline-specific and interdisciplinary) in the area of content marketing; 2) they sprinkled each chapter with up-to-date examples of applications in a wide variety of marketplaces (B2C, B2B, etc); and 3) they endow their discussions with the lenses of their extensive industry experience. I can positively say that my students are better prepared for the demands of managerial and executive marketing and branding positions out there because of Farkas & Geier. If you're looking for a comprehensive coverage of the strategic ways you can use content marketing to drive deeper and more engaging bonds with your customers, make sure you get this book!' Mario Gonzales - Associate Professor Of Marketing at Trinity University (USA)

'The book "Strategic Content Marketing" by Rebecca Geier and Dan Farkas is a fantastic resource for anyone looking to understand the evolving world of marketing. It covers several key aspects of content marketing such as definition and implementation of content marketing programs, relationship between content marketing and broader marketing strategies, among others. As someone who received mentoring from Rebecca Geier on my project on studying challenges faced in marketing GenAI, I found it incredibly valuable for my research. The book brilliantly explores how AI is transforming content marketing through personalization, predictive analytics, and emerging trends like voice and visual search. Highly recommend it to marketers looking to stay ahead of the curve!' Sumedh Gosavi - Research Assistant at Texas McCombs School of Business at the University of Texas at Austin (USA)

'Strategic Content Marketing is an absolute gem! As someone who has learned from Rebecca, I can confidently say that her insights are incredibly rare and invaluable. This book strikes the perfect balance between theory and real-world application, making it a must-read for anyone passionate about marketing, modern marketing strategies, or startups.' Sivajeeraju Nadimpalli - Product Marketing professional and Graduate, Master of Science MS, Engineering Management at the University of Texas at Austin (USA)