
The Power of Framing
Creating the Language of Leadership
Gail T. Fairhurst(Author)
Jossey-Bass (Publisher)
2nd Edition
Published on 17. December 2010
Book
Hardback
288 pages
978-0-470-49452-3 (ISBN)
Description
This updated edition explores the basic components of the framing process including communication goals, mental models, context, priming for spontaneity, language use, and believability frames (for ethical communication). This new edition is organized to emphasize the skills, science, art ethics and the history of research on framing. The author offers a better understanding of the subject, a diagnostic instrument, current research on the unconscious learning process, dramatic examples of framing applications, updated examples throughout. It explores its current popularity of framing in media studies, decision making, and multi-party conflicts.
More details
Product info
gebunden
Series
Edition
2. Auflage
Language
English
Place of publication
New York
United States
Publishing group
John Wiley & Sons Inc
Target group
Professional and scholarly
Product notice
Unsewn / adhesive bound
Paper over boards
With dust jacket
Illustrations
Drawings: 2 B&W, 0 Color; Tables: 3 B&W, 0 Color; Exhibits: 34 B&W, 0 Color
Dimensions
Height: 245 mm
Width: 189 mm
Thickness: 29 mm
Weight
582 gr
ISBN-13
978-0-470-49452-3 (9780470494523)
Schweitzer Classification
Other editions
Additional editions

E-Book
11/2010
2nd Edition
Jossey-Bass
€43.99
Available for download

E-Book
10/2010
2nd Edition
Jossey-Bass
€40.99
Available for download
Previous edition
Book
01/1996
Jossey-Bass
€46.62
Article exhausted; check for reprint
Person
Gail T. Fairhurst is an award-winning professor of communication at the University of Cincinnati, where she teaches leadership and organizational communication. She has also been a speaker, management consultant, and executive coach for McDonald's, Boeing, Procter & Gamble, General Electric, State Farm Insurance, Merrill Lynch, and the Children's Hospital of Cincinnati, among other organizations.
Content
Preface.
Who Should Read This Book.
Overview of the Contents.
Acknowledgments.
1. The Reality of Framing.
The Rules of Reality Construction.
Test Your Framing Style.
Framing Through Pictures?
2. The Skill of Framing.
Culture and Its Discourses.
Mental Models.
Core Framing Tasks.
3. The Science of Framing.
Priming for Spontaneity.
Priming Mental Models.
Priming for Opportunity.
Priming for Language.
Priming After Mistakes and Gaffes.
Building Complex Mental Models.
4. The Art of Framing.
Framing as a Craft.
The $1,000,000 Question: Combining Framing Devices.
5. The Emotion of Framing.
Emotional Intelligence and Framing.
Emotional Contagion and Framing.
Emotional Regulation and Framing.
6. The Ethics of Framing.
Ethical Codes and Why We Need Them.
Creating Mindfulness.
Moral Positioning.
On Crucibles and Teaching Moments.
7. The Leadership Context of Framing.
Context, Leadership and Framing.
Now It Is Your Turn.
8. The Applications of Framing.
Conversations.
Framing for Campaigns.
Glossary of Framing Terms.
Notes.
References.
The Author.
Index.