The Art of Framing
Managing the Language of Leadership
Published on 26. January 1996
Book
Hardback
240 pages
978-0-7879-0181-3 (ISBN)
Description
Learn the language of persuasion How does a leader get others to see things the way he or she sees them? These authors assert that one of the most powerful ways is through the precise use of language. Looking beyond the world of business to politics, entertainment, sports, and education, The Art of Framing presents dozens of real-life examples to illustrate how leaders gain support for their vision and inspire prompt action in their constituents by skillfully using language to frame events, ideas and goals at every opportunity. Using these proven technique, you can enjoy the same results.
More details
Language
English
Place of publication
New York
United States
Publishing group
John Wiley & Sons Inc
Target group
Professional and scholarly
Dimensions
Height: 239 mm
Width: 161 mm
Weight
454 gr
ISBN-13
978-0-7879-0181-3 (9780787901813)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Book
12/2010
2nd Edition
Jossey-Bass
€49.50
Shipment within 10-20 days
Persons
GAIL T. FAIRHURST is professor and head of the Department of Communication at the University of Cincinnati and has consulted with numerous organizations, including General Electric, the Kroger Company, and Children's Hospital of Cincinnati. She has published widely in management, organizational, and communication journals. ROBERT A. SARR is chairman and general manager of Santa Fe Southern Railway, Inc. His indepAndent management consulting clients include Colgate--Palmolive, Procter & Gamble, and the Girl Scouts of America. Specializing in the creation of high--performance systems, he has also consulted in Japan, the Philippines, and Europe.
Content
Framing: Seizing Leadership Moments in Everyday Conversations. From the Inside Out: How Your Own View of Reality Shapes Communication Goals. Vision--Based Framing: Enabling People to See the World You See. Context Sensitivity: Recognizing Opportunities and Constraints. Tools for Framing: Metaphor, Jargon, Contrast, Spin, and Stories. Avoiding Mixed Messages. Preparing Yourself to Frame Spontaneously. Establishing Credibility: What You Frame, How You Frame, and How Others Frame You. Epilogue: Framing in Action.