Promotional Strategy
Managing the Market Communications Process
7th Edition
Published on 1. November 1991
Book
Hardback
640 pages
978-0-256-11408-9 (ISBN)
More details
Edition
7th Revised edition
Language
English
Place of publication
New York
United States
Publishing group
McGraw-Hill Education - Europe
Target group
Adult education
Edition type
Revised edition
Dimensions
Height: 186 mm
Width: 123 mm
ISBN-13
978-0-256-11408-9 (9780256114089)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
ENGEL
Promotional Strategy
Book
04/1994
8th Edition
Longman Higher Education
€33.37
Article is exhausted; no reprint