Promotional Strategy
8th Edition
Published on 13. April 1994
Book
Hardback
978-0-256-15599-0 (ISBN)
More details
Edition
8th edition
Language
English
Place of publication
Harlow
United Kingdom
Publishing group
Longman
Target group
College/higher education
Professional and scholarly
Weight
952 gr
ISBN-13
978-0-256-15599-0 (9780256155990)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
Previous edition
Book
11/1991
7th Edition
McGraw-Hill Inc.,US
€33.37
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