Consumer Behaviour
9th Edition
Published on 6. July 2000
Book
Hardback
570 pages
978-0-03-021108-9 (ISBN)
Description
A textbook which focuses on economic, demographic and sociocultural trends, serving to alert students to the many aspects that impact buyer behaviour and long-term strategic planning. The EKB model as well as core chapter information, has been updated to reflect the impact of technology on consumer behaviour. In addition, there is inclusion of information detailing psychological processes and their affects on consumer behaviour.
More details
Edition
9th Revised edition
Language
English
Place of publication
Mason, OH
United States
Publishing group
Cengage Learning, Inc
Target group
College/higher education
Professional and scholarly
Edition type
Revised edition
Illustrations
colour illustrations
Dimensions
Height: 284 mm
Width: 222 mm
Thickness: 25 mm
Weight
1434 gr
ISBN-13
978-0-03-021108-9 (9780030211089)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Roger D. Blackwell | James F. Engel | Paul W. Miniard
Consumer Behaviour
Book
07/2006
South-Western
€91.79
Article not available
Previous edition
James F. Engel | etc.
Consumer Behaviour
Book
11/1997
8th Edition
South-Western
€69.51
Article exhausted; check for reprint