Business Research Methods
6th Edition
Published on 1. January 1998
Book
Hardback
672 pages
978-0-256-23952-2 (ISBN)
Description
Focusing on business research concepts and practical applications, this text is designed to follow the progression of research. It discusses managerial decisions, emphasizing the need for sound reasoning, problem identification and formulation, and testing.
More details
Edition
6th Revised edition
Language
English
Place of publication
New York
United States
Publishing group
McGraw-Hill Education - Europe
Target group
College/higher education
Professional and scholarly
Edition type
Revised edition
Illustrations
tables
Dimensions
Height: 230 mm
Weight
1200 gr
ISBN-13
978-0-256-23952-2 (9780256239522)
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Schweitzer Classification
Other editions
New editions
C.William Emory
Business Research Methods
Software
09/2000
7th Edition
McGraw Hill Higher Education
€132.33
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Persons
Content
Part 1 Introduction to business research: research in business; scientific thinking; the research process; the research proposal; ethics in business research. Part 2 The design of research: design strategies; measurement; scaling design; sampling design. Part 3 The sources and collection of data: secondary data sources; survey methods - communicating with respondents; instruments for respondent communication; observation; experimentation. Part 4 Analysis and presentation of data: data preparation and preliminary analysis: hypothesis testing; measures of association; multivariate analysis - an overview; presenting results - written and oral reports. appendices: business reference tools; decision theory problem; request for proposal (RFP) - assessment and content; sample student term project; nonparametric significance tests; selected statistical tables.