Buyer Behaviour
Understanding Consumer Psychology and Marketing
4th Edition
Published on 31. July 2007
Book
Paperback/Softback
404 pages
978-0-19-576444-4 (ISBN)
Description
This new edition of the consumer psychology/customer behaviour title focuses on the psychological view of South African learner support materials (LSMs), incorporating business-to-business marketing and services. South African case studies illustrate and work through the challenges within the country's multi-cultural environment. It is written by a revised author team, taking cognisance of the changes in the South African market-place
This new edition of the consumer psychology/customer behaviour title focuses on the psychological view of South African learner support materials (LSMs), incorporating business-to-business marketing and services. South African case studies illustrate and work through the challenges within the country's multi-cultural environment. It is written by a revised author team, taking cognisance of the changes in the South African market-place
This new edition of the consumer psychology/customer behaviour title focuses on the psychological view of South African learner support materials (LSMs), incorporating business-to-business marketing and services. South African case studies illustrate and work through the challenges within the country's multi-cultural environment. It is written by a revised author team, taking cognisance of the changes in the South African market-place
More details
Edition
4th Revised edition
Language
English
Place of publication
Goodwood
South Africa
Target group
College/higher education
Professional and scholarly
Edition type
Revised edition
Illustrations
Illustrations
Dimensions
Height: 240 mm
Width: 168 mm
Thickness: 20 mm
Weight
633 gr
ISBN-13
978-0-19-576444-4 (9780195764444)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Persons
Professor Deon Rousseau is the Head of the Department Industrial and Organizaional Psychology, Nelson Mandela Metropolitan University.
Professor Deon Rousseau is the Head of the Department Industrial and Organizaional Psychology, Nelson Mandela Metropolitan University.
Professor Deon Rousseau is the Head of the Department Industrial and Organizaional Psychology, Nelson Mandela Metropolitan University.
Content
CONTENTS ; PREFACE ; Part 1: Introduction and overview ; 1. Introduction ; 2. Researching the market ; Part II: External influences ; 3. Cultural influences on buyer behaviour ; 4. Reference groups and family decision-making ; 5. Marketing communications ; 6. Economic and price factors in demand ; Part III: Internal influences ; 7. Buyer expectations and perceptions ; 8. Attitudes, learning and involvement ; 9. Personality and psychographics ; Part IV: Decision processes ; 10. The consumer decision-making process ; 11. Business decision process ; 12. Services marketing decision-making ; Part V: Social responsibility ; 13. Social responsibility ; CONTRIBUTORS