Health Promotion and the Media
Published on 1. November 1993
Book
Hardback
106 pages
978-0-07-470000-6 (ISBN)
Description
Designed to help students, physician, and healthcare administrators become familiar with the concept of using the media in health promotion. It discusses the processes of communication and the media, and points out the importance of using the media for public health advertising and publicity. It also provides practical guidance, including a workbook for planning health promotion media campaigns. This work should serve as a valuable complimentary reference to Dr Egger's title "Health Promotion Strategies and Methods".
More details
Language
English
Place of publication
Australia
Publishing group
McGraw-Hill Education - Europe
Target group
College/higher education
Professional and scholarly
Illustrations
32 illustrations, index
Dimensions
Height: 230 mm
Weight
740 gr
ISBN-13
978-0-07-470000-6 (9780074700006)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Persons
Content
Part 1 Principles: background to the use of the media in health promotion; principles of communications relevant to media use; marketing health through the media. Part 2 Practices: a framework for using the media in health promotion; describing the media; defining the market; determining the right message; designing the message right; delivering the message through advertising; delivering the message through publicity; delivering the message through edutainment and other methods; delineating the measures; planning health promotion media campaigns.