This Is Personal
The Art of Delivering the Right Email at the Right Time
Published on 17. October 2023
Book
Hardback
256 pages
978-1-63774-200-6 (ISBN)
Description
"This Is Personal helps companies better understand the individual needs and identities of their audience, no matter the size, enabling businesses to send better, more relevant emails that generate more opens, more clicks, and, ultimately, more sales"--
More details
Language
English
Place of publication
United States
Publishing group
BenBella Books
Dimensions
Height: 160 mm
Width: 235 mm
Thickness: 27 mm
Weight
422 gr
ISBN-13
978-1-63774-200-6 (9781637742006)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
E-Book
10/2023
Simon + Schuster LLC
€12.85
Available for download
Person
For the last ten years, Brennan Dunn has been building ""email-first"" businesses. He owns and manages two companies: RightMessage, a software company that builds personalized marketing software, and Double Your Freelancing, an online community offering courses, events, and other resources to 60,000+ freelancers and agencies.
Despite studying Western literature and philosophy at St. John’s College, Dunn ended up writing code professionally in his twenties before founding Double Your Freelancing. This combination of liberal arts, software development, and entrepreneurship led him toward helping others achieve their own entrepreneurial visions by improving the way they communicate with customers.
Dunn started his second business, RightMessage, to make personalization accessible to businesses of any size—not just tech giants like Amazon. Since then, he’s been invited to speak and keynote at marketing and business conferences around the world and to be interviewed on dozens of podcasts, websites, and industry publications. Judging from the enthusiastic response from entrepreneurs and small businesses, RightMessage sent the right message. He currently splits his time between Northern Virginia and the midlands of England.
Despite studying Western literature and philosophy at St. John’s College, Dunn ended up writing code professionally in his twenties before founding Double Your Freelancing. This combination of liberal arts, software development, and entrepreneurship led him toward helping others achieve their own entrepreneurial visions by improving the way they communicate with customers.
Dunn started his second business, RightMessage, to make personalization accessible to businesses of any size—not just tech giants like Amazon. Since then, he’s been invited to speak and keynote at marketing and business conferences around the world and to be interviewed on dozens of podcasts, websites, and industry publications. Judging from the enthusiastic response from entrepreneurs and small businesses, RightMessage sent the right message. He currently splits his time between Northern Virginia and the midlands of England.