Thank You For Disrupting

Introduction: Thank You For Disrupting Part I Disruptive Company Leadership 1. Steve jobs On User Experience, Design, and Timelessness All in One The Art of Reduction Life Lessons 2. Jeff Bezos On Experimentation and Platforms Experimentation as a Strategy The Platform Economy 3. Herb Kelleher On Human Resources and Operational Quality Employees First The Art Is in the Implementation 4. Bernard Arnault On the Management of Creativity and Brand Building Art and Commerce The Luxury Industry as Model 5. Zhang Ruimin On Decentralization and Customer-Centricity Everyone Is a CEO Zero Distance with the Customer 6. Jack Ma On Chinese Business Models and Disruptive Management A Contrarian Model Embracing Change through Paradox U.S. In, China Out Part II Disruptive Business Thinking 7. Jim Collins On the Search for Excellence and the Management of Alternatives Good to Great The Era of the And 8. Clayton Christensen On Disruptive Innovation Bottom-Up Disruption The Disruption Controversy 9. Jedidiah Yueh On the Behaviors of Companies of the New Economy Lessons from an Entrepreneur Category of One Part III Disruptive Corporate Culture 10. Sergey Brin and Larry Page On Recruitment Policies and Core Values HR as a Science A Fertile Environment 11. Patty Mccord On Employee Empowerment and Talent Management Disruptive HR Practices A Contrasting Culture 12. The Disruption Company On Corporate Culture Components and Disruption Vision, Values, Practices People, Story, Place The Disruption Methodology Part IV Disruptive Brand Building 13. Marc Pritchard On Transparency, Accountability, and Creativity Leading Change in the Marketing World Making Brands Serve a Higher Purpose 14. Brian Chesky On Brand Building and Disruptive Data Shaping an Iconic Brand The Single Disruptive Data 15. Lee Clow On the Power of Great Advertising Big Brand Ideas Creativity, The Advertiser's Best Bet Part V Disruptive Social Purpose 16. Paul Polma On Complete CSR and Corporate Activism A Force for Good Brand Activism 17. Emmanuel Faber On Social Purpose and the Bottom of the Pyramid Side Roads The Bottom of the Pyramid 18. Marc Benioff and Suzanne Dibianca On Scaling Up Philanthropy A Native Philanthropist Pledge 1% Conclusion: Disruption Ahead Index