
Event Planning and Management
Principles, Planning and Practice
Kogan Page Ltd (Publisher)
3rd Edition
Published on 3. December 2022
Book
Paperback/Softback
360 pages
978-1-3986-0710-1 (ISBN)
Article exhausted; check for reprint
Description
Learn how to plan, deliver and evaluate successful events with this clear and comprehensive textbook which explores the latest developments in this challenging and fast-paced environment.
Written by authors with extensive industry experience of working on a wide spectrum of events, this is an essential step-by-step resource for students and the next generation of event planners. Offering a well-rounded approach which introduces key models and theories as well as practical real-life insights throughout,
Event Planning and Management
offers a structured formula for all types of events, from their initial planning to final evaluation.
Without assuming prior subject knowledge or experience, this fully updated third edition of
Event Planning and Management
provides a renewed focus on virtual and hybrid events, which is lacking from many other texts. Featuring real-world examples including The 2022 Commonwealth Games, Expo 2020 Dubai and The American Heart Association (AHA) conferences, accompanying online resources include lecture slides, activities, self-test questions and web links. This is an indispensable resource for students studying events-related modules, as well as early-stage practitioners and aspiring events managers.
Reviews / Votes
"Compelling, comprehensive, compulsory. My favourite 'go to' textbook."More details
Language
English
Place of publication
London
United Kingdom
Target group
Professional and scholarly
College/higher education
Edition type
Revised edition
Product notice
Paperback (trade)
Dimensions
Height: 244 mm
Width: 170 mm
Thickness: 23 mm
Weight
920 gr
ISBN-13
978-1-3986-0710-1 (9781398607101)
Schweitzer Classification
Other editions
New editions

Ruth Dowson | Bernadette Albert | Dan Lomax
Event Planning and Management
Principles, Planning and Practice
Book
03/2026
4th Edition
Kogan Page Ltd
€54.10
Shipment within 10-20 days
Additional editions

Ruth Dowson | Bernadette Albert | Dan Lomax
Event Planning and Management
Principles, Planning and Practice
Book
12/2022
3rd Edition
Kogan Page Ltd
€162.50
Article exhausted; check for reprint
Previous edition

Book
11/2018
2nd Edition
Kogan Page Ltd
€67.03
Article exhausted; check for reprint
Persons
Author
Ruth Dowson was Senior Lecturer in events management at the UK Centre for Events Management at Leeds Beckett University, UK for over 14 years. She has more than 30 years of experience in strategic development, management and delivery of events, conferences, seminars and exhibitions, in both the public and private sectors.
ISNI: 0000 0004 4963 1524
ISNI: 0000 0004 4963 1524
Bernadette Albert is Senior Lecturer at Leeds Beckett University, UK, where she leads the undergraduate programme in Event Management. She draws on extensive experience in managing and advising on international, state, civic and private events.
Dan Lomax is Senior Lecturer at Leeds Beckett University, UK. He has 25 years' experience in the live music and cultural events sector specializing in content creation, event planning and operational delivery.
Content
- Section - 01: Events - the changing environment 1;
- Section - 02: The event planning model;
- Section - 03: Research, concept development and feasibility screening;
- Section - 04: Developing your events programme and content;
- Section - 05: Venue selection and site planning essentials;
- Section - 06: Production and operational logistics;
- Section - 07: Staffing and human resources in events;
- Section - 08: Drawing in the crowds - marketing events;
- Section - 09: Finance, budgeting and procurement in events;
- Section - 10: A practical guide to managing an event on the day;
- Section - 11: Measuring event success - evaluation insights;
- Section - 12: Events - the future