Essentials of Marketing Research
Published on 1. January 1993
Book
Hardback
752 pages
978-0-256-08112-1 (ISBN)
Description
Aimed at students on undergraduate marketing research courses, this text is intended to create good managers of marketing research, rather than focusing on statistical techniques and analysing data.
More details
Language
English
Place of publication
New York
United States
Publishing group
McGraw-Hill Education - Europe
Target group
College/higher education
Professional and scholarly
Dimensions
Height: 260 mm
Width: 201 mm
Thickness: 32 mm
Weight
1340 gr
ISBN-13
978-0-256-08112-1 (9780256081121)
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Schweitzer Classification