Essentials of Marketing Research
Published on 1. November 1992
Book
Paperback/Softback
700 pages
978-0-07-114154-3 (ISBN)
Description
Aimed at students on undergraduate marketing research courses, this text is intended to create good managers of marketing research, rather than focusing on statistical techniques and analysing data.
More details
Language
English
Place of publication
London
United Kingdom
Publishing group
McGraw-Hill Education - Europe
Target group
College/higher education
Dimensions
Height: 230 mm
Weight
1360 gr
ISBN-13
978-0-07-114154-3 (9780071141543)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification