Corporate Social Responsibility Communication
A Reflective Approach
1st Edition
Published on 1. June 2026
Book
Paperback/Softback
240 pages
978-1-032-51324-9 (ISBN)
Description
Discussing classic and cutting-edge research in corporate social responsibility (CSR) and its communication practices, this book critically examines key issues and debates of corporate social responsibility communication in global contexts.
This book conceptualizes CSR communication as a reflective practice anchored in organizational values, identity, and purpose, yet responsive to continually shifting societal expectations. It draws on current case studies to explain why reflective CSR communication has never been more crucial to help organizations articulate their evolving roles in society. Organized into three sections - core concepts, a framework for reflective practice, and applications in areas such as employee relations, crisis communication, and the rapidly developing terrain of artificial intelligence - it highlights how organizations can tell their CSR stories authentically to create ethical brand identities that can continue to resonate with their stakeholders.
The book will be of interest to advanced students, educators, researchers, and practitioners pursuing advanced credentials who are interested in the intersections of CSR and strategic communication, public relations, corporate communication, and communication management.
This book conceptualizes CSR communication as a reflective practice anchored in organizational values, identity, and purpose, yet responsive to continually shifting societal expectations. It draws on current case studies to explain why reflective CSR communication has never been more crucial to help organizations articulate their evolving roles in society. Organized into three sections - core concepts, a framework for reflective practice, and applications in areas such as employee relations, crisis communication, and the rapidly developing terrain of artificial intelligence - it highlights how organizations can tell their CSR stories authentically to create ethical brand identities that can continue to resonate with their stakeholders.
The book will be of interest to advanced students, educators, researchers, and practitioners pursuing advanced credentials who are interested in the intersections of CSR and strategic communication, public relations, corporate communication, and communication management.
Reviews / Votes
"This is a vital topic for today's students of public relations and strategic communications to explore: without communication, there is no CSR. However, the strategic use of communication to promote understanding of a corporation's pro-social actions needs to be undertaken ethically. Doing this requires that practitioners have a comprehensive knowledge of both the practical challenges of communicating CSR and the criticisms about the ways that communication of this type can be used unethically. This book does a service to its reader by addressing both topics."Jessalynn Strauss, Elon University, USA "This is a vital topic for today's students of public relations and strategic communications to explore: without communication, there is no CSR. However, the strategic use of communication to promote understanding of a corporation's pro-social actions needs to be undertaken ethically. Doing this requires that practitioners have a comprehensive knowledge of both the practical challenges of communicating CSR and the criticisms about the ways that communication of this type can be used unethically. This book does a service to its reader by addressing both topics."
Jessalynn Strauss, Elon University, USA
"Corporate Social Responsibility Communication is grounded in Stoicism, bridging strategic and critical CSR perspectives. Through three phases-Reflection-for-Action, in-Action, and on-Action-this original framework guides ethical decision-making and learning. Combining theoretical clarity with case studies, it is valuable for students and practitioners alike."
Professor Oyvind Ihlen, University of Oslo, Norway
"This book delivers what CSR communication research needs at this moment. Dhanesh offers a nuanced and theoretical way to think about the tensions and paradoxes that influence CSR communicative practices. She successfully brings disparate ideas together to holistically examine CSR strategies and outcomes across contexts and cases. A must read!"
Amy O'Connor, University of Minnesota, USA
"Given the long-standing lack of a solid theoretical framework for CSR communication, the proposed Reflective CSR communication framework is a particularly valuable and timely contribution. It offers a refreshing perspective by bringing Stoic philosophy into CSR communication."
Sora Kim, The Chinese University of Hong Kong, China
More details
Language
English
Place of publication
London
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
College/higher education
Professional and scholarly
Postgraduate, Professional Practice & Development, and Undergraduate Advanced
Illustrations
1 s/w Tabelle, 1 s/w Abbildung, 1 s/w Zeichnung
1 Tables, black and white; 1 Line drawings, black and white; 1 Illustrations, black and white
Dimensions
Height: 228 mm
Width: 152 mm
Thickness: 18 mm
Weight
360 gr
ISBN-13
978-1-032-51324-9 (9781032513249)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
E-Book
06/2026
Routledge
€55.49
Available for download
E-Book
06/2026
Routledge
€55.49
Available for download
Book
06/2026
1st Edition
Routledge
€201.50
Shipment within 10-20 days
Person
Ganga S. Dhanesh (PhD, National University of Singapore) is an Associate Professor at the University of Maryland, USA. An expert in corporate social responsibility (CSR) communication across global contexts, her research appears in leading journals such as American Behavioral Scientist, Business Horizons, and the Journal of Public Relations Research. She is an Associate Editor of the Journal of Communication Management and serves on several editorial boards. An award-winning scholar, she also consults for national and multinational organizations.
Content
Section 1: Essentials of CSR Communication 1. Enduring Principles of CSR and CSR Communication: A Stoic Reimagining 2. Rethinking Skepticism in CSR Communication: The Witness Standing By 3. Reflective Practice: Proposing the Reflective CSR Communication Framework Section 2: The Reflective Practice Of CSR Communication 4. Reflection-for-Action: Listening and Mapping Circles of Control 5. Reflection-for-Action: Creating CSR Communication Strategies 6. Reflection-in-Action: Implementing CSR Communication Strategies 7. Reflection-on-Action: Reviewing CSR Communication Processes and Outcomes Section 3: Special Contexts Of Reflective Practice 8. A Ringside View of CSR: Reflective CSR Communication and Employee Relations 9. Buffer or Boomerang: Reflective CSR Communication and Crises 10. Promises and Perils: Artificial Intelligence and Reflective CSR Communication