Advanced Travel and Tourism

Unit 1: Investigating travel and tourism; 1.1: The development of the travel and tourism industry; 1.2: Features of the travel and tourism industry; 1.3: The structure and scale of the travel and tourism industry; 1.4: Working in the travel and tourism industry; 1.5: Pursuing your own progression aims; Unit 2: Tourism development; 2.1: The agents of tourism development; 2.2: The objectives of tourism development; 2.3: The impacts of tourism development; Unit 3: Worldwide travel destinations; 3.1: Research skills; 3.2: The location and features of major travel and tourism destinations in continental Europe; 3.3: Location and features of worldwide destinations; 3.4: Routes and gateways; 3.5: The changing popularity of tourist destinations; Unit 4: Marketing travel and tourism; 4.1: Marketing travel and tourism; 4.2: The marketing mix; 4.3: Market research; 4.4: Marketing communications; Unit 5: Customer service in travel and tourism; 5.1: Why excellent customer service is important; 5.2: Personal presentation; 5.3: Types of customer in leisure and recreation; 5.4: Dealing with customers; 5.5: Selling skills; 5.6: Delivering customer service; 5.7: Handling complaints; 5.8: Assessing the quality and effectiveness of customer service; Unit 6: Travel and tourism in action; 6.1: Feasibility of the project; 6.2: Teamwork; 6.3: Carrying out the project; 6.4: Evaluating the project.