Advanced Leisure and Tourism
Published on 1. September 1996
Book
Paperback/Softback
480 pages
978-0-19-832799-8 (ISBN)
Description
Advanced Leisure and Tourism covers all the content listed in the elements, performance criteria, and range of the revised mandatory unit specifications. The combination of attractive full-colour design with clear explanation of concepts will ensure that every student gets the most out of the text.
More details
Edition
School edition
Language
English
Place of publication
Oxford
United Kingdom
Target group
College/higher education
Adult education
Edition type
School edition
Illustrations
300 photographs and diagrams in full colour
ISBN-13
978-0-19-832799-8 (9780198327998)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Content
Unit 1 - investigating leisure and tourism; the structure and scale of the UK industry; leisure and recreation in the UK; travel and tourism in the UK; the impact of leisure and tourism in the UK. Unit 2 - human resources in leisure and tourism; investigating and comparing organizational structures; leisure and tourism terms; recruitment and selection in leisure and tourism; standards and performance in leisure and tourism. Unit 3 - marketing in leisure and tourism; principles, activities and objectives; marketing research; marketing communications; developing a marketing plan. Unit 4 - finance in leisure and tourism; investigating financial performance; financial accounts in leisure and tourism; budgeting in leisure and tourism. Unit 5 - business systems in leisure and tourism; administration systems.