Managing Green Issues
Published on 1. January 2000
Book
Paperback/Softback
XIII, 205 pages
978-1-349-42296-8 (ISBN)
Description
The management of environmental or green issues has become a key concern for many companies. Not only do green issues influence how an organisation is seen and how its reputation is judged, it has huge implications for the organisation's success, brand values and the sales decisions of consumers towards its products. This book contains much practical advice, with case studies, and will guide the modern organisation on how to channel environmental issues to gain competitive advantage.
More details
Edition
Softcover reprint of the original 1st ed. 2000
Language
English
Place of publication
London
United Kingdom
Target group
Professional and scholarly
Product notice
Paperback (trade)
Unsewn / adhesive bound
Illustrations
XIII, 205 p.
Dimensions
Height: 216 mm
Width: 140 mm
Thickness: 13 mm
Weight
286 gr
ISBN-13
978-1-349-42296-8 (9781349422968)
DOI
10.1057/9780230509290
Schweitzer Classification
Other editions
Additional editions
Tom Curtin
Managing Green Issues
Book
05/2000
Palgrave Macmillan
€55.80
Article exhausted; check for reprint
Person
TOM CURTIN has worked for a number of companies in Public Relations and Corporate Communications. He now runs his own consultancy company that specialises in the management of green issues and is a freelance business writer and journalist. For more information visit his website at
www.greenissues.com
www.greenissues.com
Content
PART 1: GREEN ISSUES The Rise of Environmental Consciousness The Impact of Green Issues on Organisations PART 2: THE CONTEXT OF GREEN ISSUES The Greening of Modern Democracies Stakeholders: Some Real Definitions The Role of the Media PART 3: PRACTICAL MANAGEMENT OF GREEN ISSUES Research Comes First Communications Mechanisms Who to Communicate With Third Party Advocacy Green Credentials Help in a Crisis PART 4: THE FUTURE Evaluation of Green Communications Green Issues and Marketing The Future of Green Issues Communication