Managing Green Issues
Published on 22. May 2000
Book
Hardback
224 pages
978-0-333-91435-9 (ISBN)
Description
The management of environmental or green issues has become a key concern for many companies. Not only do green issues influence how an organization is seen and how its reputation is judged, it has huge implications for the organisation's success, brand values and the sales decisions of consumers towards its products. This book contains practical advice, with case studies, and aims to guide the modern organization on how to channel environmental issues to gain competitive advantage.
More details
Language
English
Place of publication
Basingstoke
United Kingdom
Target group
College/higher education
Professional and scholarly
Dimensions
Height: 240 mm
Width: 159 mm
Weight
475 gr
ISBN-13
978-0-333-91435-9 (9780333914359)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
T. Curtin
Managing Green Issues
Book
10/2006
2nd Edition
Palgrave Macmillan
€53.49
Shipment within 15-20 days
Additional editions
Person
TOM CURTIN has worked for a number of companies in Public Relations and Corporate Communications. He now runs his own consultancy company that specialises in the management of green issues and is a freelance business writer and journalist. For more information visit his website at - www.greenissues.com
Content
PART 1: GREEN ISSUES - The Rise of Environmental Consciousness - The Impact of Green Issues on Organisations - PART 2: THE CONTEXT OF GREEN ISSUES - The Greening of Modern Democracies - Stakeholders: Some Real Definitions - The Role of the Media - PART 3: PRACTICAL MANAGEMENT OF GREEN ISSUES - Research Comes First - Communications Mechanisms - Who to Communicate With - Third Party Advocacy - Green Credentials Help in a Crisis - PART 4: THE FUTURE - Evaluation of Green Communications - Green Issues and Marketing - The Future of Green Issues Communication